Census Datasets

Based on the most recent Census releases, the Market Analyzer Planning Tool contains nearly 4,000 datasets that have meticulously linked to audited newspaper coverage areas.

This information can be used to definitively link demographic traits and market characteristics to newspapers to assist in the development of a strategically aimed media plan.

Census 2006 Data

(Click on the link to view a list of datasets available in database)

Database Name	Description
Population by Age & Sex	Data Reported as Population Count
Population by Marital Status	Data Reported as Population Count
Families by Family Structure	Data Reported as Families Count
Households & Dwellings	Data Reported as Dwellings Count
Population by Mother Tongue	Data Reported as Population Count
Population by Language Spoken at Home	Data Reported as Population Count
Population by Mobility Status	Data Reported as Population Count
Population by Citizenship	Data Reported as Population Count
Population by Aboriginal Identity	Data Reported as Population Count
Labour Force by Age & Sex	Data Reported as Population Count
Labour Force by Household Structure and Composition	Data Reported as Population Count
Labour Force by Sex & Worker Classification	Data Reported as Population Count
Labour Force by Occupation (2001 NOCS) - Totals	Data Reported as Population Count
Labour Force by Occupation (2001 NOCS) - Males	Data Reported as Population Count
Labour Force by Occupation (2001 NOCS) - Females	Data Reported as Population Count
Labour Force by Employment Industry & Sector (1997 NAICS)	Data Reported as Population Count
Labour Force by Place of Work by Age & Sex	Data Reported as Population Count
Labour Force by Place of Work Totals	Data Reported as Population Count
Language Used at Work	Data Reported as Population Count
Population Doing Unpaid Work	Data Reported as Population Count
Population by Education	Data Reported as Population Count
Population by Ancestry	Data Reported as Population Count
Population by Ethnic Origin - Totals	Data Reported as Population Count
Population by Ethnic Origin - European	Data Reported as Population Count
Population by Ethnic Origin - The Americas	Data Reported as Population Count
Population by Ethnic Origin - Africa & Middle East	Data Reported as Population Count
Population by Ethnic Origin - Asia & Oceanic	Data Reported as Population Count
POP 15+ by Presence of Income	Data Reported as Population Count
POP 15+ by After Tax Income	Data Reported as Population Count
Population 15+ by Employment Income	Data Reported as Population Count & Average Annual $ Income
Population by Family Income	Data Reported as Family Count and Average Annual $ Income
Population by After Tax Family Income	Data Reported as Family Count and Average Annual $ Income
Population 15+ Not in Economic Families	Data Reported as Population Count and Average Annual $ Income
Population by Low Income	Data Reported as a Percentage of Total Economic Families
Population by Household Income	Data Reported as a Percentage of Total Private Households or Household Count
Population by After Tax Household Income	Data Reported Total Private Households or Average Annual Household Income $
Dwellings & Households Non-Farm, Non-Reserve	Data Reported as Total Dwellings or $ per Dwelling
Population by Immigrant Status and Place of Birth	Data Reported as Population Count
Population by Broad Age Groups	Data Reported as Population Count
Population by Sex & Broad Age Groups	Data Reported as Population Count
Population by Sex and Broad Age Groups (Proportion)	Data Reported as a % of Total Population
Population by Mother Tongue (Proportions)	Data Reported as a % of Total Population
Population by Home Language (Proportions) - Totals	Data Reported as a % of Total Population
POP by Home Language (Proportions) - Single Responses	Data Reported as a % of Total Population
POP by Home Language (Proportions) - Multiple Responses	Data Reported as a % of Total Population
Population by Citizenship (Proportions)	Data Reported as a % of Total Population
Labour Force by Occupation (2001 NOCS) (Proportion) - Totals	Data Reported as a % of Total Population
Labour Force by Occupation (2001 NOCS) (Proportions) - Males	Data Reported as a % of Total Population
Labour Force by Occupation (2001 NOCS) (Proportions) - Females	Data Reported as a % of Total Population
LF by Employment Industry & Sector (1997 NAICS) - Proportions	Data Reported as a % of Total Population Employed All Industries
Population by Education (Proportions)	Data Reported as a % of Total Population
Population by Ethnic Origin (Proportions) - Totals	Data Reported as a % of Total Population
Population by Ethnic Origin (Proportions) - European	Data Reported as a % of Total Population
Population by Ethnic Origin (Proportions) - The Americas	Data Reported as a % of Total Population
Population by Ethnic Origin (Proportions) - Africa & Middle East	Data Reported as a % of Total Population
Population by Ethnic Origin (Proportions) - Asia & Oceanic	Data Reported as a % of Total Population
Population by Summary Income (Proportions)	Data Reported as a % of Total Population
Population by Immigrant Status and Place of Birth (Proportions)	Data Reported as a % of Total Population