Market Analyzer Planning Tool
Scratch beneath the surface of community newspaper markets to see if there are untapped opportunities to reach new audiences and customers.
Market Analyzer is a powerful cloud application developed for community media planning in Canada. It is offered exclusively by AdWest and other community newspapers associations in Canada. A state-of-the-art tool, Market Analyzer brings context to titles by defining their market characteristics at micro levels.
Market Analyzer links nearly 10,000 pieces of data from suppliers like Statistics Canada, Canada Post, Generation 5 with audited circulation data for hundreds of newspapers across Canada. The result is valuable agriculture, demographic, socio-economic and consumer spending data meticulously matched to individual circulation footprints.
When you know what your potential audience looks like, but aren't sure where to find it, Market Analyzer will connect the dots to the most appropriate publications.