Home Contact Sitemap login Checkout

AdCanada Media Inc
  • Home
  • Campaign Planning
    • Campaign Planning
    • Publication Updates
    • AdCanda Media Kit
    • Maximizing Opportunites
    • Newspaper Resources
      • Newspaper Resources
      • Planning Resources
      • Roster
      • Opportunities
        • Opportunities
        • Special Supplements and Features
    • Products
      • Products
      • Branded Content
      • Hyper-Localized Campaigns
      • Flex Form Ads
      • Network Programs
      • Geo-Targeting Services
        • Geo-Targeting Services
        • Geo-Targeting Using Client-Supplied Custom Geographies
        • Geo-Targeting With Retail Locations With Trade Areas or Radius
        • Geo-Targeting Retail Locations Defined With Postal Codes
        • Geo-Targeting By Planning Around Key Communities Served
        • Geo-Targeting By Working with Customer Supplied Data
        • Geo-Targeting By Unveiling the Target Audience Using GIS Technology
    • Tools
      • Tools
      • Interactive Mapper
      • Market Analyzer
      • Co-op Tracker
  • Placement Services
    • Placement Services
    • National Placement Service
    • Billing and Verification
  • AdWest Marketing
    • AdWest Marketing
    • 2021 Alberta Media Usage Study
    • 2020 AdCanada Media Usage Study
    • 2018 AdWest Media Usage Study
    • Fact Sheets
    • News Media Canada Research
    • Online Accessibility
  • Who We Are
    • Who We Are
    • About Us
    • Reasons to Advertise in Newspapers
    • Tradtional Markets = Traditional Media
    • Our Clients
  • Contact
  • 2021 Alberta Media Usage Study
  • 2020 AdCanada Media Usage Study
  • 2018 AdWest Media Usage Study
  • Fact Sheets
  • News Media Canada Research
  • Online Accessibility
Home/AdWest Marketing/2021 Alberta Media Usage Study Print This Page

2021 Alberta Media Usage Study: How Geography Impacts Media Access, Usage and Engagement

Results applicable to 5 different community types across Alberta 

  • Are people more likely to buy from companies who invest in locally-owned media platforms? 
  • What impact does the urban/rural internet divide have on online activities? 
  • How is the transition to online media consumption really happening? 


The study was conducted by random sample with Adults 18+ living in exclusively in communities of less than 100,000 population in Alberta. The survey was administered using a Computer Assisted Telephone Interview (CATI). The study has a margin of error of +/- 3.1% at the 95% confidence level with 1005 total interviews.


Study Highlights



78% of respondents indicated that they access their community newspaper in some form each week. An engagement level that has remained constant since the first study of community newspaper readership was done in 2005.


Nearly 3/4’s of respondents engage with either the PRINT version of the newspaper or the digital replica of the PRINT version via e-Reader.






The urban/rural internet divide is real with the quality of internet connection affecting virtually every type of online activity.




Ads in newspapers = Useful. Ads on websites = Boring.




'Supporting Local' extends to supporting companies that support local. Respondents pledge to support advertisers that invest budgets in local media.





STUDY RESULTS BY COMMUNITY SIZE



Under 100K


View Fact Sheet


View Full Presentation


Medium Cities (50-100K)


View Fact Sheet


View Full Presentation


Smalls Cities
(10k-50K)


View Fact Sheet


View Full Presentation



Small Towns
(Under 10K)



View Fact Sheet


View Full Presentation


Farms



View Fact Sheet

View Full Presentation






ABOUT THE SUPPLIER


Totum Research is Canada's leading research firm specializing in the media. Since 1985, Totum has produced reliable and actionable data for a wide variety of clients ranging from national daily newspapers to small market radio stations, from million+ circulation consumer magazines to e-commerce websites and from advertising agencies to multinational corporations. Totum has conducted marketing and communications research for beverage, information technology (IT), women's products, financial institutions, automotive and government departments.


Totum has been the longstanding supplier of research to News Media Canada.



This study How Geography Impacts Media Access, Usage And Engagement was made possible through the generous support of the Alberta Civil Society Fund




Print planning and buying simplified

Let us help you






     



CONTACT US


Toll Free: 1-877-701-4704

Fax: 780-989-2142

info@adcanadmedia.ca


Campaign Planning

Placement Services

AdWest Marketing

Who We Are

Contact

@ 2022 AdCanada Media Inc.
Built on ShoutCMS