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Home/AdWest Marketing/News Media Canada Research Print This Page

Newspapers Canada Industry Research


Newspapers Canada is a joint initiative of the Canadian Newspaper Association and the Canadian Community Newspapers Association. They contribute to the ongoing evolution of the newspaper industry by raising awareness and promoting the benefits of daily and community newspapers to advertisers, media planners, creative agencies and newspapers. 


Here, you can find a collection of research and studies Newspapers Canada has conducted. 


2016 Community Newspapers Drive Results Study

Community newspaper engagement is strong

Click here to see full presentation


2014 Media Engagement Study

If engagement matters, print media delivers.

Click here to view full study results


2013 Connecting Canadians with Community Newspapers

Nearly three quarters of Canadians (73%) in non-urban centres read a community newspaper. 

Click here to view one page study fact sheet

Click here to view full study results


2013 Study on the Impact Newspapers and other Media Have on Purchase Decisions

Newspapers hold considerable sway at every stage of the purchasing continuum.

Click here to view full study


Newspapers Work

The strength of Canadian community newspapers.

Click here to view PDF


How To Get Your Newspaper Ad Noticed

"The findings affirm that advertisers that want to reach their audience need to first consider placement; but to encourage actual processing of the ad they need to make the ad outstanding and relevant."

Click here to view PDF




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