Geo-Targeting Services

Use technology and science, not guesswork, to build effective media plans.

Recognizing that virtually all media plans contain some correlation to a key geography, developing services that help planners align their target audience with the most relevant media options, has been a fundamental objective of AdWest Marketing since its inception.

Building ‘geo-targeting’ platforms that help illustrate the interaction of target geography with available media options is our core service.

Our GIS services help connect the dots when planning

Geo-Targeting Using Client-Supplied Custom Geographies

Align client-specific zones, trade areas, districts, regions with community newspaper coverage areas and analyze the interaction.
Used to identify direct correlations between target audiences.

Geo-Targeting Retail Locations with Trade Areas or Radius

Plot key store and branch locations against newspaper coverage areas. Add concentric circles to capture trade areas, distance and travel times.
Used to analyze how much of a newspaper coverage area interacts with the trade area and whether additional media options or opportunities originate from neighbouring communities.

Geo-Targeting Retail Locations Defined with Postal Codes

Batch upload multiple postal codes and plot them against coverage areas on a single map.
Used to analyze coverage density, duplication, spill and holes in coverage.

Geo-Targeting by Planning Around Key Communities Served

Plot the location of key communities within newspaper circulation areas.
Used when no media options originate from the key community but from other (usually larger) neighbouring ones.

Geo-Targeting By Working with Customer Supplied Data

Virtually any type of data can be represented in map form, resulting in a consistent metric for analysis AND a direct link between target audience and media audience.
Used when clients are willing to make their customer data available to agencies and media for the tightest possible media selections.

Geo-Targeting By Unveiling the Target Audience Using GIS Technology

Often, planning occurs for markets that are unfamiliar to planners. GIS technology provides insights into markets that build the case for or against the inclusion of a media on a plan.
Used to identify the physical location of a potential target audience/consumer and the relevant newspaper titles when little else is known about the market.