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Home/Campaign Planning/Products/Geo-Targeting Services Print This Page

Geo-Targeting Services

Use technology and science, not guesswork, to build effective media plans.


Recognizing that virtually all media plans contain some correlation to a key geography, developing services that help planners align their target audience with the most relevant media options, has been a fundamental objective of AdWest Marketing since its inception.


Building ‘geo-targeting’ platforms that help illustrate the interaction of target geography with available media options is our core service.

 

Our GIS services help connect the dots when planning


Geo-Targeting Using Client-Supplied Custom Geographies


  • Align client-specific zones, trade areas, districts, regions with community newspaper coverage areas and analyze the interaction.
  • Used to identify direct correlations between target audiences.


Geo-Targeting Retail Locations with Trade Areas or Radius 

  • Plot key store and branch locations against newspaper coverage areas.  Add concentric circles to capture trade areas, distance and travel times.
  • Used to analyze how much of a newspaper coverage area interacts with the trade area and whether additional media options or opportunities originate from neighbouring communities.

 
 

Geo-Targeting Retail Locations Defined with Postal Codes 

  • Batch upload multiple postal codes and plot them against coverage areas on a single map. 
  • Used to analyze coverage density, duplication, spill and holes in coverage.



Geo-Targeting by Planning Around Key Communities Served 

  • Plot the location of key communities within newspaper circulation areas.
  • Used when no media options originate from the key community but from other (usually larger) neighbouring ones.



Geo-Targeting By Working with Customer Supplied Data 



  • Virtually any type of data can be represented in map form, resulting in a consistent metric for analysis AND a direct link between target audience and media audience.
  • Used when clients are willing to make their customer data available to agencies and media for the tightest possible media selections.



Geo-Targeting By Unveiling the Target Audience Using GIS Technology 

  • Often, planning occurs for markets that are unfamiliar to planners.  GIS technology provides insights into markets that build the case for or against the inclusion of a media on a plan.
  • Used to identify the physical location of a potential target audience/consumer and the relevant newspaper titles when little else is known about the market.



 

 





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