Newspapers Canada Industry Research
Newspapers Canada is a joint initiative of the Canadian Newspaper Association and the Canadian Community Newspapers Association. They contribute to the ongoing evolution of the newspaper industry by raising awareness and promoting the benefits of daily and community newspapers to advertisers, media planners, creative agencies and newspapers.
Here, you can find a collection of research and studies Newspapers Canada has conducted.
2025 Gen Z & Gen Y Readership
One of the compelling findings from the 2025 Newspapers 24/7 Totum Research study indicates that, driven by increasing engagement with E-Editions, younger Canadians are reading traditional format newspapers more than ever before.
Click here to see the article and fact sheet.
2025 Local Matters Campaign
Community newspaper engagement is strong!
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2025 Newspapers 24/7 Study
The latest Totum Research Newspapers 24/7 readership study has unveiled some interesting data on newspaper readership in Canada, highlighted by the growth in readership of E-editions and newspapers appeal to young Canadians.
Click here to see the full story with fact sheets.
2024 Newspapers 24/7 Study
A new term to more clearly defined newspaper formats is born! For the first time the annual Totum Research Newspapers 24/7 study isolates readership of printed newspaper replicas (E-editions) from readership of newspapers ‘online’ and adds them to print readership. The impact on readership numbers of ‘Traditional Format Newspapers’ might surprise you.
Click here to see the full story with fact sheets.
2023 Newspapers 24/7 Study
Weekly newspaper readership in Canada continues to hover around 90%. The 2023 Totum Research Newspapers 24/7 study confirms that each week, Canadians, using a variety of platforms, continue to rely on newspapers for trusted news and information.
Click here to see the full story with fact sheets.
2021 Ten Tweetable Truths
Updated marketing material features new research, summarizing key facts about the news media industry has been released.
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2019 Local Newspapers: Engaged and Connected Study
This 2019 research, funded by the Department of Canadian Heritage, finds that print newspaper ads are the most effective and engaging form of advertising.
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2018 Local Newspapers: Trusted and True Study
This 2018 research study, funded by the Department of Canadian Heritage, explores the trusted relationship Canadians have with their local newspaper in an increasingly digital world dominated by search engines, social media and ad blocking.
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