Explore the compelling world of storytelling within local journalism. Host Shawna Randolph sits down with Jennifer Henderson of Great West Media and Kurian M. Tharakan of Strategy Peak to discuss how powerful narratives influence community engagement and drive action.

Learn about the roles local newspapers play in building community bonds through stories that resonate deeply with audiences. Whether you're involved in marketing, community development, or simply have a passion for local news, this episode offers insightful perspectives on harnessing the power of storytelling to reflect and shape the community's voice. Join us for a deep dive into the art of storytelling and its impact on local journalism. 

Stay tuned and subscribe to Local Edge on your favourite podcast platform to not miss out on insightful discussions like this one. For more detailed information and to connect with the vibrant world of local advertising and marketing, visit www.adcanadamedia.ca 

Produced by Road 55, where we're dedicated to creating content that connects. Check out more at www.road55.ca