Discover the art of striking the right balance between online and traditional media in rural campaigns on Episode 11 of Local Edge with host Shawna Randolph. Tim Beach from Blue Noise Studios underscores the importance of tailoring strategies to regional strengths. Sarah Unruh, Media Director at McKim Sherpa, highlights the challenges posed by limited research in rural markets. Lynn Hoffman, Partner, Director of Client Strategy at Mediology, delves into how rural audiences consume media differently and emphasizes the critical role of local media.

Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

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This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
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