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Home/AdWest Marketing Print This Page


What influence does geography have on media consumption habits? 


The Urban vs Rural Divide


Building on the 2014 study this new research thoroughly examines how the community a person lives influences the types of news they follow, trust in media, impact of variable internet access, media preferences for specific types of media as well as the media most likely to inspire action across a number of different business sectors.


The study was conducted between March 1 and March 15, 2018 administered by phone using a CATI Methodology. 5 distinct community sizes were measured and was based on a probability sample of adults 18+.


Measured Communities and Results:


  • Farms
  • <1,000 Population (Hamlets and Rural)
  • 1,000 – 5,000 Population (Villages)
  • 5,000 – 10,000 Population (Towns)
  • 10,000 – 50,000 Population (Cities)
  • <50,000 Population (Total Non-Metropolitan Areas)


Total Market



Study data for the total study population.


View PDF

Hamlets and Rural Markets


Study data for areas populated with 1,000 or less.


View PDF

Villages



Study data for areas populated with 1,000 to 5,000.


View PDF



Towns



Study data for areas populated with 5,000 to 10,000.


View PDF


Cities


Study data for areas populated with 10,000 to 50,000.


View PDF

Farms


Study data for farms.


View PDF



Wave 2 Results

 

Age


Study data by age group.

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Gender


Study data by gender.


View PDF

Saskatchewan


Study data in Saskatchewan.


View PDF


Manitoba


Study data in Manitoba.


View PDF



 


 

Fact Sheets by Sector

Automotive



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Agriculture and Agricultural Services

View PDF

Financial Services

View PDF

 

Government Services and Programs


View PDF

Food and Grocery



View PDF

Telecommunication Services



View PDF


Retail Stores


View PDF




 


AdWest Media Usage Survey Topline Results


This presentation contains the complete survey results and data.



View PDF


 

Interactive Study Results


View the Media Study results interactively by community, province, age and gender and more.



Go to results









       


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