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Consumer Spending Datasets

 

 

The Market Analyzer Planning Tool contains nearly 1,400 Generation 5 - 2010 Consumer Spending Datasets that have meticulously linked to audited newspaper coverage areas.

 

This information can be used to definitively link the spending habits of households to newspapers to assist in the development of a strategically aimed media plan.

 

 

 

Consumer Spending (Gen5 Family Expenditures 2010)

(Click on the link to view a list of datasets available in database)

Dataset Name
Description
Additional Assets Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Clothing: Detailed Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Education: Detailed Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Food: Detailed Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Games Of Chance Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Health Care Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Household Furnishings And Equipment Including Tools, Appliances & Artwork: Detailed Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Household Operating Expenses: Detailed Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Miscellaneous Expenditures Including Services Fees: Detailed Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Other Expenses Including Donations & Contributions, Insurance Premiums & RRSP Payments: Detailed Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Personal Care and Hygiene: Detailed Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Personal Taxes and Finances Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Reading Materials And Other Printed Matter Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Recreation - Entertainment Equipment: Detailed Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Recreation - Sports & Hobby Equipment & Services: Detailed Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Recreation - Entertainment Services Including Admissions, Rentals & Memberships: Detailed Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Recreation - Summary Totals Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Recreation - Vehicles Including Purchase and Maintenance: Detailed Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Shelter and Accommodation Including Mortgage/Rent Payments, Maintenance, Utilities and Insurance: Detailed Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Total Household Consumption & Expenditures Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Tobacco Products And Alcoholic Beverages Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Transportation Including Purchases, Rentals/Leasing, Fares, Maintenance, Accessories and Related: Detailed Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Clothing: Summary AVERAGES Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Clothing: Summary TOTALS Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Education: Summary AVERAGES Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Education: Summary TOTALS Data Reported as Annual Household (HH) or Market Summary (SUM) Expenditures
Food: Summary AVERAGES Data Reported as Annual Household (HH) Expenditures
Food: Summary TOTALS Data Reported as Annual  Market Summary (SUM) Expenditures
Health Care: Detailed AVERAGES Data Reported as Annual Household (HH) Expenditures
Health Care: Detailed TOTALS Data Reported as Annual Market Summary (SUM) Expenditures
Household Equipment:  HOUSEHOLD AVERAGES Data Reported as Average Owned (HH) or Market Aggregated (SUM)
Household Furnishings And Equipment Including Tools, Appliances & Artwork: Summary AVERAGES Data Reported as Annual Household (HH)  Expenditures
Household Furnishings And Equipment Including Tools, Appliances & Artwork: Summary TOTALS Data Reported as Annual Market Summary (SUM) Expenditures
Household Operating Expenses: Summary AVERAGES Data Reported as Annual Household (HH) Expenditures
Household Operating Expenses: Summary TOTALS Data Reported as Annual Market Summary (SUM) Expenditures
Other Expenses Including Donations & Contributions, Insurance Premiums & RRSP Payments: Summary AVERAGES Data Reported as Annual Household (HH) Expenditures
Other Expenses Including Donations & Contributions, Insurance Premiums & RRSP Payments: Summary TOTALS Data Reported as Annual Market Summary (SUM) Expenditures
Personal Care & Hygiene: Summary AVERAGES Data Reported as Annual Household (HH) Expenditures
Personal Care & Hygiene: Summary TOTALS Data Reported as Market Summary (SUM) Expenditures
Reading Materials and Other Printed Matter: Summary AVERAGES Data Reported as Annual Household (HH)Expenditures
Reading Materials and Other Printed Matter: Summary TOTALS Data Reported as Annual Market Summary (SUM) Expenditures
Recreation: Summary AVERAGES Data Reported as Annual Household (HH) Expenditures
Recreation: Summary TOTALS Data Reported as Annual Market Summary (SUM) Expenditures
Shelter & Accommodation: Summary AVERAGES Data Reported as Annual Household (HH)  Expenditures
Shelter & Accommodation: Summary TOTALS Data Reported as Annual Market Summary (SUM) Expenditures
Tobacco Products and Alcoholic Beverages: Summary AVERAGES Data Reported as Annual Household (HH) Expenditures
Tobacco Products and Alcoholic Beverages: Summary TOTALS Data Reported as Annual Market Summary (SUM) Expenditures
Transportation Including Purchases, Rentals/Leasing, Fares, Maintenance, Accessories and Related: Summary AVERAGES Data Reported as Annual Household (HH) Expenditures
Transportation Including Purchases, Rentals/Leasing, Fares, Maintenance, Accessories and Related: Summary TOTALS Data Reported as Annual Market Summary (SUM) Expenditures