What influence does geography have on media consumption habits?
The Urban vs Rural Divide
Building on the 2014 study this new research thoroughly examines how the community a person lives influences the types of news they follow, trust in media, impact of variable internet access, media preferences for specific types of media as well as the media most likely to inspire action across a number of different business sectors.
The study was conducted between March 1 and March 15, 2018 administered by phone using a CATI Methodology. 5 distinct community sizes were measured and was based on a probability sample of adults 18+.
Measured Communities and Results:
- Farms
- <1,000 Population (Hamlets and Rural)
- 1,000 – 5,000 Population (Villages)
- 5,000 – 10,000 Population (Towns)
- 10,000 – 50,000 Population (Cities)
- <50,000 Population (Total Non-Metropolitan Areas)
Total Market
Study data for the total study population. |
Hamlets and Rural Markets
Study data for areas populated with 1,000 or less. |
VillagesStudy data for areas populated with 1,000 to 5,000. |
TownsStudy data for areas populated with 5,000 to 10,000. |
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Farms
Study data for farms. |
Wave 2 Results
Age
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Gender
Study data by gender. |
SaskatchewanStudy data in Saskatchewan. |
ManitobaStudy data in Manitoba. |
Fact Sheets by Sector
Automotive |
Agriculture and Agricultural Services
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Financial Services
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Government Services and Programs |
Food and Grocery
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Telecommunication Services
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Retail Stores
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AdWest Media Usage Survey Topline Results
This presentation contains the complete survey results and data. |
Interactive Study Results
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