Newspapers Canada Industry Research
Newspapers Canada is a joint initiative of the Canadian Newspaper Association and the Canadian Community Newspapers Association. They contribute to the ongoing evolution of the newspaper industry by raising awareness and promoting the benefits of daily and community newspapers to advertisers, media planners, creative agencies and newspapers.
Here, you can find a collection of research and studies Newspapers Canada has conducted.
2016 Community Newspapers Drive Results Study
Community newspaper engagement is strong
2014 Media Engagement Study
If engagement matters, print media delivers.
2013 Connecting Canadians with Community Newspapers
Nearly three quarters of Canadians (73%) in non-urban centres read a community newspaper.
2013 Study on the Impact Newspapers and other Media Have on Purchase Decisions
Newspapers hold considerable sway at every stage of the purchasing continuum.
The strength of Canadian community newspapers.
How To Get Your Newspaper Ad Noticed
"The findings affirm that advertisers that want to reach their audience need to first consider placement; but to encourage actual processing of the ad they need to make the ad outstanding and relevant."